Good ‘Til the Last Drop

The explosion in clean beauty that’s happening now is beyond exciting. Projected to hit 39 billion by 2033 (up from 8.7 billion last year), the clean beauty market is firing up and to the right 📈. After years of lagging behind other countries (such as the UK, among others), US companies are taking note and giving conscious consumers thoughtful products free from harmful ingredients. As exciting as this is, it can also be totally overwhelming. Once we’ve determined which products are safe to use, it brings up another, possibly more important, question: “Does this product actually work?”